Cultural Differences in the Workplace: Perceptions of Time September 07 2016, 4 Comments
by Erich Toll
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Working with other cultures: it's about time!
Just as different parts of the world have different time zones, they also have varying perceptions of time. In many cultures, people live in the present. They find the western view of time strange. For example, Arabs call Westerners slaves to the clock. When interacting with other cultures, it's wise to develop your sense of patience.
Here are 4 essential cultural differences in the workplace, perceptions of time:
1. Short Term vs Long Term - Just as different cultures have differences in values, cultures vary in whether they place emphasis on short term or long term. In the United States businesses have quarterly results and business plans. But in Japan, some corporations have goals that span 500 years.
One example tells of a Western businessman in the Middle East stressing a construction deadline. His Arab counterpart replies that his country has lived without the facility for thousands of years, and can continue to do so for a few more weeks.
2. Pacing, Pacing - Another consideration is pacing. Different people get things done at different rates of speed. In the West, a meeting is likely to turn immediately to business. But in many parts of the world, people might spend weeks, months or even years getting to know each other before doing business.
Other factors also influence pacing, from bureaucracy in China to the analytical decision-making of Latin America. It's important to be sensitive and patient. Further, it's a good idea to give some background regarding your deadline or urgency on a project.
3. Best Use of Time - People also differ in what they consider the appropriate use of time. A meeting in Brazil might start with a substantial period of conversation and coffee. To a German, this might be a waste of time. But to the Brazilian, they are accomplishing plenty, namely getting to know each other and enjoying a good cup of coffee. In the West, conversations generally have an underlying purpose. But in many other parts of the world, the conversation often is the purpose.
A related area involves focus. In the West, people tend to concentrate on one task at a time. But in the Middle East and Latin America, it's common to have more than one focus. For example, meetings are subject to frequent interruptions by phone calls or visitors.
4. Deadlines: Sand or Stone - Finally, it's necessary to examine the perception of deadlines. In a German train station, for example, an announcement might be made that a train will arrive—one minute late.
In many parts of the world, there is little understanding of a need to rush. For many people, deadlines are lines in the sand - there's always tomorrow. In the Middle East, deadlines can be ambiguous because only God knows the future. In Spanish, there is no exact translation for the word deadline.
Once again, it's helpful to explain your cultural background, and responsibilities to other parties.
Conclusion: time is our greatest gift, and one of the 7 essentials of cultural diversity in the workplace. Different people have different perceptions of time – and how to best use it. To work effectively with people from other cultures, you must master how they view and spend time.
What did I miss? Please leave your comments or additional tips below.
Comments
Alysara Green on November 22 2014 at 01:37PM
Love this topic: TIME! In fact, my thesis project some years ago was on ways to avoid cross-cultural misunderstandings relating to time and work-pace, so I’m always happy to discuss TIME. I enjoyed your clear, concise piece, but want to suggest a change in the title of Item 3, (re “Use of Time”), as it tends to favor Western perception (My background as well, btw, though I now live in Israel). This title suggests that most people think in terms of “using” time — and quantify it, too, which you clearly don’t intend to suggest. Perhaps a more unbiased title might be “TIME: doing vs being”, for this allows room for those who like to quantify time and tend to think how best to “use” it (doing), as well as those who see time as something we move within/ experience (being), without a need to constantly measure it. Just a thought. Happy to chat anon.
Kathleen Sullivan on November 21 2014 at 03:13PM
Dear Erich,
Many thanks. A succinct summary of the differences in the perception of time among cultures. I might also add that the reason why time is perceived differently in some cultures is rooted in the differing values placed on the relationship/time continuum, or on the relationship/task continuum. In some Latin American and Asian cultures, business is often done through relationships and it is important to spend time building these relationships in order to get the job done. In the USA, a task/time orientated culture, business focuses on the task and deadlines and the relationships are often purely transactional. These differences often startle my clients!
Thanks,
Kathleen
Suzanne Salimbene on November 21 2014 at 11:34AM
Nice article. Would have loved you to mention a bit about Mexico and Latin America. Mexicans think nothing of arriving at a business or social meeting several hours late. While Web sites usually have a form for perspective clients to leave contact information, it might take them weeks to respond. The same is true for returning business phone calls. I’ve been living here 7 years, and fluid concept of time never ceases to amaze me.
Ann Alder on November 20 2014 at 05:48PM
One of the most significant differences in attitudes to time is whether a culture sees time as linear or circular/cyclical.
In most Western cultures, if you ask someone to draw a diagram to represent time passing, they will draw a version of a time line – either left to right, from behind to in front (like driving down a long, straight road).
In Eastern cultures, the same question might elicit a diagram that is circular, or like a spiral – a sense of the cycle of time (seasons coming round again, the cycle of birth, death and re-birth).
This difference has a major impact on the way we think about ‘using’ or ‘wasting’ time: if the timeline is linear, once something is missed it will never return. if it is a cycle, the time will come again, so the urgency to hit a deadline isn’t as great.
This concept helped me a great deal in working around the world.